Overview:
Treo is a hybrid mobile application designed for employees of partner companies, providing quick and responsible access to personal loans, along with an engaging, gamified financial education section.
To address two main challenges:
• Enable secure and easy access to personal financial products.
• Promote healthier financial habits through interactive learning experiences.
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• User Personas Definition: Identified key user segments based on financial behavior and tech literacy.
• Information Architecture: Structured navigation and logical content hierarchy.
• User Journeys: Designed end-to-end user flows from onboarding to loan tracking.
• UI Kit Design: Built a cohesive visual system aligned with the provided brand identity.
• Gamification of Educational Content: Applied mechanisms like achievements, levels, and rewards to boost engagement and retention.
• App Store Rating: 4.9 stars (iOS)
• High engagement in gamified learning section
• Clear and inclusive user experience for different tech and financial literacy levels
